A name that is strange to readers outside China has been listed on TIME100 Next 2021. His name is Li Jiaqi.

TIME introduced Li Jiaqi as follows:

Dubbed China’s Lipstick King, Li Jiaqi is a live streaming sales powerhouse who has melted hearts with his charismatic-and candid-beauty-product reviews.

In 2019…

Over the past decade, tens of thousands of Chinese businessmen have sold cheap clothes to consumers in Europe and the United States through Amazon and Aliexpress every day. But only SHEIN became the protagonist. It’s not just about price.

As a result of the COVID-19 pandemic, the global clothing industry…


Living and working in Beijing, storyteller.

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