A name that is strange to readers outside China has been listed on TIME100 Next 2021. His name is Li Jiaqi.
TIME introduced Li Jiaqi as follows:
Dubbed China’s Lipstick King, Li Jiaqi is a live streaming sales powerhouse who has melted hearts with his charismatic-and candid-beauty-product reviews.
In 2019, for example, Li helped drive $145 million in sales on the e-retailer Taobao during China’s Singles’ Day shopping extravaganza; the year before, he sold 15000 lipsticks in just five minutes.
In fact, these figures are a little out of date for the online sales mogul. In the Singles…
Over the past decade, tens of thousands of Chinese businessmen have sold cheap clothes to consumers in Europe and the United States through Amazon and Aliexpress every day. But only SHEIN became the protagonist. It’s not just about price.

As a result of the COVID-19 pandemic, the global clothing industry has been impacted.
It’s easy to understand, on one hand, we don’t seem to be able to go out anymore, so we don’t need to buy expensive clothes anymore. …
In recent years, Chinese New Year has become familiar even to foreigners. Foreigners know that on this day, some Asian countries will eat dumplings, hang lanterns, paste window grilles, set off fireworks and so on.
Indeed, these still exist. But as a festival with a history of thousands of years, it has changed a lot in modern times. Especially for young people, they are no longer satisfied with those purely traditional ways of celebrating festivals.
Therefore, I would like to introduce some of popular things that people will do during the Spring Festival in China in recent years.
You may…

Quick question: Which is the fourth largest mobile phone manufacturer in the world by shipments?
I rule out a few wrong answers for you: Apple, Samsung, Huawei, Xiaomi, OPPO.
The answer is Transsion.
You may never have heard of this brand, although it comes from China, yet most Chinese people have never heard of it just like you. Because it has a very strange business story.
Transsion is a brand from Shenzhen, but it sells mobile phones almost exclusively in Africa. And over the past 13 years, its main products have even been non-smartphones.
The five largest smartphone brands by…
There are urban legends all over the world, and this is no exception in China.
On Reddit, r/nosleep and r/creepypasta are the best places to find urban legends in the English-speaking world.
In the early forum of the Chinese Internet and now Baidu Tieba, there are also many people who share urban legends about China.
If you have read The Sinister Way: The Divine and the Demonic in Chinese Religious Culture, written by sinologist Richard von Glahn, you will realize that China has always had a complex set of folk beliefs.
To some extent, it is similar to the Japanese…
Due to the influence of COVID-19, video websites around the world have gained more revenue.
In the United States, Youtube and Tiktok have become the main forms of entertainment to fill people’s blank time. As you all know, Tiktok itself comes from China, so it has a Chinese version of Douyin. The Chinese also waste a lot of time on Douyin.
But for most foreigners, they may wonder if China has its own Youtube. If you ask Google, it still gives an outdated wrong answer:
Yes, many video websites in China had claimed that they will become the Chinese version…

There are many kind of noodles and rice noodles in China.
In recent years, many Chinese-style convenience foods have also begun to become popular in the Chinese market, replacing shelves originally occupied by Japanese brands.
However, there has never been a hinese food that has grown as fast as Luosifen (螺蛳粉 , snail rice noodles). If you want to choose the protagonist of Chinese food in 2020, then Luosifen will certainly be elected.
Five years ago, this kind of food could only be eaten in a small city in Guangxi Province, China. Five years later, annual sales of Luosifen have…

“Do you guys not have any phones?”
When Diablo’s game designers announced on BlizzCon that their next Diablo game was a mobile game in 2018, the embarrassment spread around the world with the live broadcast.
This is understandable to Chinese players. NetEase, a Chinese game company, has enjoyed working with Blizzard in the past 10 years. NetEase has been running World of Warcraft’s Chinese mainland server for more than 10 years, and it has also brought the Warcraft series, Overwatch and StarCraft series to the Chinese market. …
You may have heard that China’s house prices are as legendary as China’s economy.
In the traditional sense, there are only four first-tier cities in China, namely Beijing, Shanghai, Guangzhou and Shenzhen. Since China began to allow a market economy in 1992, hundreds of millions of Chinese have poured into the four most advantageous cities from different provinces in China.
On the one hand, this has enabled the four cities to have far faster economic growth than China’s average in the past 30 years, but on the other hand, it has also made the city’s housing prices far higher than…

How long does it take for a company to have a market capitalization of $0 to $4 billion?
The answer given by Perfect Diary is three years, which is also how long it takes to go listing.
In its early stage, Perfect Diary was just a common beauty makeup brand spread on social platforms such as Wechat and Weibo, which could only be found in the digital world, just like the online celebrity brands on Ins and Twitter that you might be familiar with.
However, today, it has already become the sales champion of the shopping festival, being praised as…

Living and working in Beijing, storyteller.